Science, culture, complexity

Tag: Rapido

  • Sympathy for Rapido

    From ‘Rapido draws flak for charging users extra for traffic delays, commuters term it ‘extortion’’, The Hindu, June 3, 2025:

    Ride-hailing platform Rapido is under fresh scrutiny from [Bengaluru] users for introducing a charge that penalises passengers if their ride is delayed by traffic. Several commuters in Bengaluru have flagged this new fee levied after 10 minutes of delay due to traffic as unfair and exploitative, especially when traffic congestion is beyond a passenger’s control.

    Pavithra Rao, a resident of Hebbal, was travelling by auto from Shanthinagara to Palace Guttahalli on Monday when she was hit with an additional fee for being stuck in traffic. “While I don’t have a problem with fair compensation for drivers, charging customers for traffic seems like extortion. I had already selected a Rs 40 tip for my ride as it was peak hour. Traffic is not in my control, and I do not agree with paying extra for it,” she told The Hindu.

    Rapido operates by levying from auto drivers a fee of up to Rs 29 per ride, with the precise rate varying by city. Similarly, Uber announced in February this year that it was shifting from being a commission-based to a subscription-based service for auto drivers à la Rapido, although it hasn’t said how much the daily fee is.

    Imagine a scenario in which neither platform existed. In life before around 2015, which was such a time, auto drivers charged different amounts to the same people to travel the same route depending on whether they figured a person was a long-time resident of the city. They also charged (non-linearly) more if it was raining, too late in the day, the destination was in a population-wise less-dense area, and, of course, how much traffic there was.

    Since the advent of apps like Rapido and Uber — and more so since they adopted a subscription-based model that gave auto drivers more agency as well as commuters the option to walk away from unaffordable rides without a penalty — many of the uncertainties inherent to pricing have vanished.

    I regularly take autos to and from work, especially on hot or particularly wet days. Given the specifics of when I leave and the prevalence of one-way routes in each direction, it costs me X rupees to go, 1.2X rupees to return just before peak traffic time, and 1.4X during the peak, all on average. But every single time I’ve had to hail an auto directly (just before peak time), the driver has asked for at least 2.1X rupees. I’m certain thousands of other commuters have had the same experience.

    Rapido, Uber, etc. are also constantly responding to location-specific demand. While this means surge pricing at times of higher demand, it has also meant lower base rates when demand is much lower than usual. In April-May in 2023, 2024, and 2025, for example, Rapido set a base cost of 0.75X for my house-to-work route at noon, when it’s been blazing hot outdoors. (I still pay X.)

    If only because the apps limit the number of variables in determining the fare, and that this limitation has always only had the effect of lowering the cost of travel, most commuters in cities have an incentive to use them. Axiomatically, if a critical mass of commuters uses them, auto drivers have a strong incentive to use them as well. Note that the uncertainty is lower for auto drivers too (in the subscription-based service scenario): they’re spared the stress of haggling with every commuter and know the app has controlled the price for the length of the route to a precisely marked destination.

    (There are many unscrupulous auto drivers out there and there are many unscrupulous commuters as well. I’ve heard from more than a few drivers so far stories of commuters skipping out on UPI payments at the end of trips, hailing autos but not cancelling when their plans change, expecting drivers to drop them off half a kilometre or more from the indicated destination for no extra fee, threatening to lodge complaints after paying less than the predetermined fare, using abusive language, and so on.)


    This post benefited from feedback from Srividya Tadepalli.


    Even though Rapido has come under the scanner for suggesting commuters ‘bid’ for autos at the time of hailing them via the app by adding extra amounts to the base cost, knowing that the base cost is X has allowed both auto drivers and me — and I imagine other commuters — to develop a shared sense of proportionality. Negotiations from that point are much easier to conduct: an addition of up to 0.4X may be okay for a base cost of X (in non-extenuating circumstances) but expecting an extra of X itself, if a driver is particularly unscrupulous, is grounds for a cuss word.

    Further, both commuters’ and drivers’ willingness to use the apps means both parties avail a mechanism — albeit one provided by a third and private party — that sanctions them for misbehaviour. Drivers can rate commuters and vice versa. (Thus I don’t board autos with a rating lower than 4.6 stars.) Commuters can raise complaints with the app, although how each app platform chooses to deal with them isn’t fully clear.

    In this scenario, Rapido has come under a second scanner for levying a traffic penalty from commuters. I think it’s fair to the extent that drivers are paying with an opportunity cost — the amount of time spent in traffic — for (i) a commuter’s decision to travel by auto with foreknowledge of traffic en route; (ii) commuters’ (collective) decision to use a particular app; (iii) the app’s decision to recommend a particular route, which is crucial when the passengers’ sense of safety is concerned; (iv) and whose pricing model is beyond both the commuters’ and the drivers’ control. Improving access to autos also means there will be more autos on the road, after all.

    But I also agree that it’s unfair to the extent that commuters are expected to pay for the city’s urban planning choices and poor roads and the state government’s under-provision of public transport options and its decision to license so many motor vehicles.

    In fact, the crux of the problem is what that extra ‘bid’ at the time of hailing a ride stands for. In my (considerable) experience taking autos in Chennai, drivers almost always ask or expect a few tens of rupees extra because they know a given route is traffic-heavy. Adding the extra cost at the time of hailing the app and later paying for being stuck in traffic is tantamount to commuters double-paying the ‘traffic tax’.

    If the additional cost over the base fare is re-justified as a traffic tax to begin with, Rapido won’t have to revive that old source of uncertainty: how much the fare for a trip will ultimately be. The commuter and the driver will both go back to knowing the total eventual fare at the outset. This said, if the extra cost is explicitly related to the tax, and if the overarching goal is to help drivers opt for more rational fares for their rides, Rapido may also reconsider how it is determined rather than allowing it to be arbitrary. Even now, per The Hindu: “The app offers the first 10 minutes of delay during the ride without charge, but thereafter charges Rs 0.50 per minute up to Rs 30, according to the users.”

    (If the point really is to rationalise prices, Rapido will also need to explain how it determines the base rate, considering the ‘deficit’ — depending on the drivers’ expectations — is left to commuters to meet.)

    In fact, commuters presume more often than not that the government’s responsibility is to lower prices for them — whereas it’s really to rationalise prices for both commuters and drivers. And when the prices are abruptly and after a long time rationalised for drivers as well, the net effect on commuters’ expenses may resemble extortion.

    But it’s not extortion: in fact the prices haven’t increased, at least according to the base rates on Rapido and Ola (and gave the impression of having dropped on Uber before February 2025). Between 2014 — when I was taking autos to make many of the same trips I am these days — and 2025, the fare for the X-valued route has remained X. Yet in this time petrol has become more expensive, access to loans more difficult, the cost of living higher, the competition greater, and the roads more congested. Commuters are typically loath to consider the true value of a ride for themselves, which can be higher, and fixate instead on the value for the driver, which they expect as if by default to be lower.

    The bigger problem here is the city and the state being okay with chasing a particular slice of commuters towards privately operated ride-hailing apps whose pricing mechanisms are overall unclear and whose services are not infrequently undermined by their own profit motives. But at a more local scale, and especially if the administration doesn’t mediate the disputes between drivers and the apps, its attitude only risks pitting commuters against drivers.

    Even if the original sin — i.e. the easy-going relationships between a city or state government and the operators of ride-hailing apps — is greater than some commuters or drivers, it’s also cynical and unfair on both the governments’ and the commuters’ part to allow the culture of commuters underpaying drivers, who have even less power, to persist just so commuters can afford their auto rides. If the government has taken its hand off the wheel, is it so surprising or bad that Rapido is helping drivers opt for more rational fares instead?

  • So many cynical ads on TV

    I wrote about cynical ads airing on Indian cable TV a while ago. Since then I’ve started to notice more such ads and thought it might be useful to maintain a running list.

    1. Rapido – Don’t bother with asking the government to improve public transport, instead race to the bottom with a form of transport that makes using Indian roads feel like a circle of hell.
    2. PhonePe insurance – Easy bike insurance, so easy that you can get it when a cop catches you, so maybe don’t bother until then. [video]
    3. Fogg – Men not wearing perfume is a deal-breaker, for no discernible reason other than a problem with something other than body odour, since that isn’t discussed. [video]
    4. PharmEasy – Don’t leave the house, give the app all your medical info, get deliveries at a discount, and don’t leave the house. [video]
    5. Swiggy Instamart – Order and expect deliveries in minutes, to the detriment of “delivery executives” labouring in terrible weather, traffic, errant motorists, foul air, etc. (One of the first ads Swiggy put out showed a little girl throwing a tantrum and the father appeasing her by ordering whatever she wanted, and having it delivered almost right away. Swiggy subsequently took this ad down from YouTube and cable.)
    6. Voltas AC – Why go to places with greenery or complain about bad air where you are when you can install this AC and get good air right in your living room? [video]
    7. Vimal Elaichi – Four Padma awardees – Amitabh Bachchan, Ajay Devgan, Shah Rukh Khan, Akshay Kumar – and Ranveer Singh in surrogate advertisements for chewing tobacco. Bachchan and Kumar pulled out after criticism. [video]
    8. Sony Ten – Ranbir Kapoor threatens a group of English cricket fans to chant “India jeetega” and BMKJ under pain of death, implied when he slams a giant axe on the table in front of them. [video]
    9. Uber – “#RentalHealthDay” for you to skip the stress of driving because, for an astonishingly small fee, another person will assume that stress for you and undermine their well-being. [video]
    10. Star Sports – While its ads for later matches were more sedate, its ad for the India-Pakistan T20 World Cup match packed macho and some mild emotional blackmail to fan fans’ frenzy [more here].
    11. Manyavar – Ranveer Singh in fancy house smiles and says, “Diwali is coming, you’re expected to be prepared” – for rich brats setting off loud, noxious crackers while the harm we suffer for that being blamed on us not being prepared. [video]
    12. Bose – Amazing noise-cancelling headphones for rich people so they can focus on just the light emitted by the firecrackers they’re (shown in the ad) setting off.

    To be continued…

  • Marginalia: Romila on textbooks, Rapido ad, Nobel nonsense

    We may go on deleting sections of our history but in the world outside where there are multiple centres of research into the Indian past, and many scholars, there these expunged sections from books used in India will continue to be studied. They will be subjected to new methods of analyses, will be commented upon, will enrich the understanding of India with new knowledge, and all this will be incorporated into the history of India that will be taught everywhere except in India. We in India will not know anything about that section of Indian history which has been deleted from our books.

    Outside India, the multiple cultures of India and their achievements will be studied as part of Indian history and Indian culture, irrespective of the religion of the dynasties that may have presided over the achievements. They will be studied in universities, libraries and museums dedicated to the study of India, as a continuation of not only the Indian past but also of the past pertaining to happenings current in various parts of the world. These will have pride of place not only in the history of India but in the history of human achievements. But we in India will be entirely ignorant of their significance since we shall not know them as a part of Indian history nor as a part of other histories of the world. These would have been cultures that we once recognised as those to which we once contributed, and with which we once had exchanges, when we created the Indian civilisation of past times.

    ‘If NCERT Has its Way, the Study of Indian History Will Move Entirely Outside of India’, Romila Thapar, The Wire

    Well written by historian Romila Thapar, on the NCERT’s decision to excise some important parts of Indian history from school textbooks. First, it’s hard not to come away after reading this being struck by how reminiscent this ‘moving out’ of scholarship is of what colonialism inflicted on India, especially in terms of the natural resources that were transferred from India to the United Kingdom, never to be returned – resources that both the left and the right like to thump their chests over. Self-inflicted colonialism is worse than tragedy. I did think the “we in India will not know anything about that section of Indian history which has been deleted from our books” part was a bit of a reach because I know from experience that as long as you have access to uncensored information on the internet and a few people in your familial or social circles to nudge you to access it, it’s possible to start questioning ideologies, privileges, faith, assumptions, etc. This said, I don’t claim to understand the consequences of depriving relatively very young people of a wholesome history education, which only heightens the risk of ignorance if the people around them agree with their syllabus. Third, while alt-history edits to school textbooks have really brought the problem home, they have been preceded in time by, among others, the Vedas and Ayurvedic texts. They weren’t literary edited; however, the government changed what most people believed their contents to be. And I suspect it will be possible to see in the textbooks’ fate parallels to what befell the Vedas and Ayurveda: one fed Hindutva myths about the mythical achievements of ‘ancient India’ while the other helped pro-party businessmen commercialise these myths.


    Rapido’s ads continue to be nonsensical, or appeal to sensibilities that on the face of it have nothing to do with public transport and commuting. Last time, the ad with Allu Arjun and Ranbir Kapoor (among others) took a cynical view of road traffic, asking commuters to opt for Rapido’s ‘bike taxis’ because they could cut through traffic and wouldn’t “mince” them up like public buses might, effectively discouraging encouraging unsafe driving on roads and discouraging, to quote myself, “civic disengagement from the task of improving public transport”. A new ad that’s been airing for a week or so has the tagline, “bike-wali taxi, sabse saxi“, to the accompaniment of visual narratives in which there is a long queue of people waiting to catch an auto and a bus packed to the rafters with people. So… I’m to take bike taxis because they’re “sexy?” I don’t get it. Maybe the purpose of the new ad is to be an ad for an ad’s sake, to let people know that such a thing exists, but I’m not sold. It’s still a lot like the first ad, and both of which are like Elon Musk’s comments in the context of his Hyperloop idea: that we should desist from using public transport because we might be travelling with a serial killer (and his hope that someone else will build a Hyperloop provided a high-speed rail line in California, and its higher carrying capacity, is cancelled). In all cases, we have people being asked to take the easy way out, in favour of corporate entities invested in people being concerned only with their own comfort, over forcing the government to do better. The latter is always only going to be hard, requiring public organisation and mobilisation, but never opting for this path just opens the door wider to self-serving companies and further undermine the centrality of public transport to a healthy democracy. If India’s status as a democracy is fading, as even The Lancet noted earlier today, we’re contributing, too.

    Also how much are these bike-wali drivers paid?


    “This is embarrassing,” [Charles Lieber] said at his trial. “Every scientist wants to win a Nobel Prize.”

    ‘Charles Lieber, Ex-Harvard Professor, Sentenced in China Ties Case’, Gina Kolata, The New York Times

    An obligatory reminder that the Nobel Prizes influence how science is practiced – rather than being a completely isolated entity that just selects some arbitrarily defined “best scientific endeavour” and gives it a medal, a certificate, and lots of money. We’ve seen this before with Brian Keating, who made a big mistake before acknowledging it and coming clean. Now that Charles Lieber has committed his blunder, I hope he’ll stop pursuing a Nobel Prize as well and just pursue good science instead. But the ideal, but seemingly also very unlikely, thing to happen would be for scientists at large to understand a) why trying to win a Nobel Prize is not trying to do good science even though the former claims to exclusively reward the latter and b) that almost all ‘prestigious’ honours concerned with scientific work – including the universities to work at, the grants to win, and the journals in which to publish – will over time distort the desirability of different fields of study (and even scientists’ estimate of which questions are worth answering), the contents of the scientific literature, what constitutes ‘success’ (e.g. positive results v. negative results), and who can be considered to be successful. (Pseudo-prestigious awards might be even more dangerous.)

  • TV ads are becoming creepy

    It began for me with the advertisements for vehicle tires. There was a relatively recent one in which Aamir Khan’s character does ridiculous things on the road, like driving down the wrong side like it was the right side, setting off firecrackers and spilling recklessly into it with a group of dancers at a wedding, in every case forcing people in vehicles to depend entirely on the performance of their tires and brakes to avoid injuring/killing someone.

    Ads like this caricatured what we had internalised by then – that traffic discipline in urban India was such a lost cause that we, the people pining for this change, were better off adapting to the shenanigans of these supposedly intractable people instead.

    In just the first three months of 2022, however, this cynicism towards change seems to have ballooned past the thin line between the ‘us’ and the ‘them’ that the tire manufacturers pretended existed, with the manufacturers claiming to help the ‘us’. Instead, in many ads today, the companies are collectively one party, the ‘us’ from their points of view, and the rest of us the ‘them’.

    This perspective seems to encourage consumers to give in to their inner cynics and cowards, as the case may be, and submit to what the companies have to offer. Four examples come swiftly to mind.

    There is Magicpin, in which people brawling on the street – and in a subsequent edition a suit-clad man riding in on a battle tank – politely ask a befuddled onlooker to point his camera instead at nearby stores where he can shop at a discount.

    The second is Swiggy’s Instamart, a prompt delivery service for grocery-store items, à la Zomato’s promise to deliver some foods in 10 minutes and a similar offering on Dunzo’s part. In the Instamart ad, a fellow watching TV on his couch is startled when his daughter starts to scream because they’re out of chocolate-flavoured cereal. The fellow quickly orders the thing on Instamart and a “delivery executive” shows up a minute later at their doorstep. The daughter promptly stops crying.

    Such children are frankly annoying, but not more than their parents, who refuse to discipline their kids in public places and who often seem to believe their kids are entitled to their tantrums, and the irritation of everyone else around. And the fact that Swiggy believes it is healthy and desirable to encourage such behaviour, by catering to such life choices as quickly as possible, is deeply disheartening.

    Then there is Rapido – Uber with motorbikes. Bikes already exist on Indian roads, sure, but they are often driven the way Aamir Khan’s character does in the tire ad above. And Ranveer Singh, Rapido’s brand ambassador in Hindi, makes a show of how bikes can squeeze in the gaps in traffic and reach their destinations faster. This isn’t driving behaviour we need to encourage: it is in fact part of what makes driving on city roads so harrowing and unsafe.

    In the Telugu version of Rapido’s ad, Tollywood star Allu Arjun – to quote from The News Minute’s article – says “state buses take too long, and that using a Rapido bike is faster and safer. The actor tells a customer that travelling by a crowded public transport bus would mince a commuter who is like a regular dosa into the stuffings of a masala dosa, suggesting that using Rapido is more convenient”. This outright promotes civic disengagement from the task of improving public transport.

    Finally, there is the crowning jewel: the ad for PharmEasy, in which three clones of Aamir Khan turn up one by one at the house of a desperate middle-aged man about to rush out to a pharmacy in pouring rain late at night. But he opens a window, and there’s a clone; he opens a door and there’s a clone; he opens a hatch in the middle of the floor in the living room and there’s a clone. All bear boxes of medicines and ask the man why he feels the need to step out at all.

    The poor chap, now trembling, backs down and says he won’t step out again. As the lightning storm continues to rage outside and the man browses the PharmEasy app on his phone, the three box-bearing clones break into an elated dance. If this isn’t a home invasion, what is?

    Consider all four ads together and what they seem to imply for what these companies imagine their potential consumers’ lives to be like: don’t step out, get everything on your app, expect deliveries in 10 minutes, throw ear-splitting tantrums if you don’t; if you do need to get out, stick to shopping at all costs – but at discounts – and get to these shops in taxis prepared to make the experience of other commuters miserable. And for your own good, don’t try to do better.